LO1

The key roles and responsibilities of the marketing function for the chosen organisation.

P1: Explain the key roles and responsibilities of the marketing function for the chosen organisation.

P2: Explain how roles and responsibilities of marketing relate to the wider organisational context for the chosen scenario.

M1: Analyse the roles and responsibilities of marketing in the context of the marketing environment. 

M2: Analyse the significance of interrelationships between marketing and other functional units of an organisation.

D1: Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.

LO2

Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.

LO3

Produce and evaluate a basic marketing plan for the chosen organisation.

P4: Produce and evaluate a basic marketing plan for the chosen organisation. 

M4: Produce a detailed, coherent evidence-based marketing plan for an organisation. 

D2: Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives. Covering criteria of learning objects 2 & 3