The key roles and responsibilities of the marketing function for the chosen organisation.
P1: Explain the key roles and responsibilities of the marketing function for the chosen organisation.
P2: Explain how roles and responsibilities of marketing relate to the wider organisational context for the chosen scenario.
M1: Analyse the roles and responsibilities of marketing in the context of the marketing environment.
M2: Analyse the significance of interrelationships between marketing and other functional units of an organisation.
D1: Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
